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Dedicated to helping businesses develop and deliver data driven strategies, understand their consumers and create action

The Forward Thought Story

Forward Thought Ltd was developed to enable all businesses to access expert level advice that often remains behind corporate company walls. Established by Louisa Livingston (Linked in link and small picture J) in 2019 following experience at Harrods, EMI Music and Hachette Publishing.

Expertise:

  • Global Research and Insight projects at scale
  • Structuring and Scaling Insight Teams
  • Delivering Data Transformation projects
  • Insight Projects to drive action (qualitative and quantitative)
  • New product Development
  • Trend Forecasting & Predictive Analytics
  • Segmentation Expertise

Clients are typically large media, music and publishing clients or luxury retailers.

Est. 2019 and led by Louisa Livingston

Services

Consultancy & Strategy

With years of experience, we offer one to one consultancy for leadership and department strategy. Whether you’re a business that would like to set up a Consumer Insight department, require advice on structure, agencies and projects or would like specific programmes developed internally we can help. This could be operational or strategic.

Data Transformation

Support development and requirements for end state data projects e.g. Single Customer View. Experiences across multiple suppliers in this space

Mentoring & Support

Proved mentor and executive support to deliver inspiration, motivation and deliver results for individuals and business alike.

Insight & Research

Taking on qualitative and quantitative projects for clients with strategic business challenges to address. This could involve primary or secondary data sources both internal and external such as company data, consumer feedback, traditional focus groups, online surveys, social media analysis, web search, discovery optimisation, segmentation and modelling among many methodologies.

Data Science

Working with your Business Intelligence Units to strategically position data, incorporating a strong belief in democratising data to deliver results across the business. Creating visions for data use and road mapping data delivery and access across the business.

12000
Consumers Interviewed
750
Key Players Trained
456
Stakeholder Presentations
986
Business Processes Transformed

Look Forward
& Be Thoughtful

Get in touch and let us know which of our services you would like to chat about




    • Louisa is utterly brilliant. She is smart, innovative, creative, go-getting and efficient. Honestly - I know that's a long list of dazzling skills - but she really does deliver and in a way that carries people along with her. Oh yes - Did I say that she is also the funniest person I've ever worked with? Damn I miss her.

      Damian Horner Co-Founder and Chief Creative Officer at Real Vision

    • I worked closely with Louisa during her time at Hachette. She is a dynamic and creative colleague - lighting a fire under projects she is involved with and inspiring the people who work for and with her. She is an enormous asset to the projects she works on, getting straight to the heart of issues and working through them at a ferocious speed, adding value as she goes. She is also huge fun to be around.

      Clare Harington - Trustee New Writing North

    • I worked closely with Louisa for nearly 6 years. She established and then ran a new Insight function for us from scratch - developing plans, strategy and communication around this major project. She is a high-achieving senior leader and was really excellent to work with - full of great ideas and also able to implement them brilliantly also.

      Richard Kitson - Group Chief Executive - Hachette

    • I have worked with Louisa for more than 10 years, both at EMI Music and Hachette Livre. I can only recommend her great professionalism, power of persuasion and capability of bringing to life new projects based on data and insights. She’s developed a strong data analysis and insight culture in both companies. It has always been a pleasure to work with her, I’m glad we’ve been able to join our forces on ambitious international projects. Hope we can work together in a near future!

      Guillaume Pech-Gourg - Group Chief CRM & Digital Marketing Officer at Hachette

    • “Invaluable support to develop the strategy for our Insight and Analytics Functions”

      Caitlin Innes, Digital and Customer Director, Harrods