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Dedicated to helping businesses develop and deliver data driven strategies, understand their consumers and create action

The Forward Thought Story

Forward Thought Ltd was developed to enable all businesses to access expert level advice that often remains behind corporate company walls. Established by Louisa Livingston in 2019 following experience at Harrods, EMI Music and Hachette Publishing.

Expertise:

  • AI early adopter: co-author of PROMPT for Fashion Retail and development of projects enhanced by AI
  • Global Research and Insight projects at scale
  • Structuring and Scaling Insight Teams
  • Delivering Data Transformation projects
  • Insight Projects to drive action (qualitative and quantitative)
  • New product Development
  • Trend Forecasting & Predictive Analytics
  • Segmentation Expertise
  • Building repeatable, scalable Insight Programmes that really work

Co-Founder of Audience Strategies Group – a collective of experts building strategy capabilities to transform businesses https://www.audiencestrategies.com

Clients are typically large entertainment, media, music, publishing or retail focussed or new companies that want to drive their data agenda from day one

Services

Consultancy & Strategy

With years of experience, we offer one to one consultancy for leadership and department strategy. Whether you’re a business that would like to set up a Consumer Insight department, require advice on structure, agencies and projects or would like specific programmes developed internally we can help. This could be operational or strategic.

Insight & Research

Taking on qualitative and quantitative projects for clients with strategic business challenges to address. This could involve primary or secondary data sources both internal and external such as company data, consumer feedback, traditional focus groups, online surveys, social media analysis, web search, discovery optimisation, segmentation and modelling among many methodologies. Award winning research delivered for multiple clients.

AI and Synthetic Data Reporting

New methodologies which explore the valuable insights available via large language models to develop deep and meaningful consumer understanding

Data Science

Working with your Business Intelligence Units to strategically position data, incorporating a strong belief in democratising data to deliver results across the business. Creating visions for data use and road mapping data delivery and access across the business.

Data Transformation

Support development and requirements for end state data projects e.g. Single Customer View. Experiences across multiple suppliers in this space

Mentoring & Support

Proved mentor and executive support to deliver inspiration, motivation and deliver results for individuals and business alike.

Look Forward

We would love to discuss any project/challenge you have – large or small, urgent or long term, to see what support we could offer